Think of Branding as the whole filing cabinet and of course the cabinet has draws. One of those draws are labeled Marketing. Inside of the draw there are files. The actions you take in Marketing are the hanging files.
These are just a few example to give you a better concept of what Marketing is and what it does. As you can see, Marketing is more of the visual presence for the company.
Some of the things that fall inside of the entire Branding cabinet are things such as; but not limited to:
1) Pricing Strategy
2) Content Strategy
3) Team Development and also Acquisition
4) Positioning of the Brand
5) Ideal Client Acquisition
6) Marketing Campaigns
7) The Culture of your Company
8) The Experience your Customers will have
9) Supports the Business Model
10) Works on the Development of the Company Identity
So as you can see Branding addresses the emotional and visual presence of the company. And this is just a few examples; however you get the idea.
When you Brand with Intention you reap the rewards of having a cohesive brand that has equity! Your brand will begin to deliver a very nice return on investment that you can cherish for many years to come. The goal for your branding strategy is to outline key steps that start from the inside of the company and then branch outside. If you do it this way instead of from the outside of the company to the inside, which unfortunately is what most businesses do, you can bring your brand to life.
Both Branding and Marketing are needed, they complement each other. This the key to successful branding and marketing…