Cross-training employees is a strategic approach that can safeguard your company’s bottom line. With the best approach that focuses on your workforce development, you can provide a major boost to your workforce’s productivity.   Cross-training is the practice of training an employee to be able to do the work that another …

When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases.  So, how do you set goals that are specific to improving the performance of your brand?  Brand performance is a measurement that compares both …

Successful businesses know they need to tell a great brand story to thrive. The best stories help with growing the business, building loyalty and encouraging followers to share the brand with others. But what goes into making your brand story great?  To be a successful business with a strong brand, …

What can you do to identify opportunities for your brand? Opportunities help you to create new products and services, customer experiences, and positive attention to your brand, so your company can grow.   While there are a lot of opportunities to recognize, you want to identify the right ones that will …

When you create a brand that stands out, you are telling a compelling story. It is a story that is clear and distinct. It is a story that makes people recognize your brand, trust it, and want to be loyal to it.    A brand that stands out offers advantages to …

When many entrepreneurs first think of branding, the logo, colors, website and graphic design come to mind. Branding is much more than these things. In fact, these things are creative branding, not strategic branding. Strategic Branding offers opportunities to develop a clear model for consistent and predictable growth. But in …

Strategic development is one of the most effective ways to motivate and increase the success of your business. While many leaders understand the importance of providing professional development training and education to their team, they often miss the mark when providing training specific to strategic development.   Strategic development is different …

What are your big plans to keep your brand strategy in 2023 fresh? We admit that this is a loaded question for growing a successful business. But big plans require a lot of thought. Your goals should be set around what you want to achieve and that involves visualization.  To …

The Importance of Communication in Strategic Planning October 3, 2022 Strategic planning relies on effective communication as an essential part of its development and implementation. To be effective, strategic plans rely on input and commitment from a wide range of individuals who you want and need to be involved and …

How Strategic Planning Builds Iconic Brands August 18, 2022 Brands are built through strategy and iconic brands have amazing strategies that skyrocketed them to greatness. When you think about some of the most iconic brands, you might think their fame came from their clear purpose and vision, their consistent quality …