Strategic Planning vs. Reactive Management: Boxing’s Approach to Risk  A strong brand is not built overnight. It requires careful planning, smart decision-making and an unwavering commitment to long-term success. But a strong brand is more than having a great product or service. It gets its strength from how well it …

The ROI of Intellectual Property Protection for Growing Companies Intellectual Property Protection is your Super Power You’ve invested years into building your business, developing products, creating original content, and growing a reputation in the marketplace. If your company is grossing $500,000 or more annually, you’re already operating at a level …

As your business evolves, so should your brand strategy. Whether you are scaling an established company or leading a growing team, a strong brand goes beyond visuals and messaging. It should reflect how you operate, communicate and deliver value.

Boosting Business Efficiency: The Power of AI to Drive Performance The true power of Artificial Intelligence, or AI, lies not just in what you can do with it, but in how quickly you can use it to change the way your business operates. As you look for innovative ways to …

Mediation can be a powerful tool in protecting your company’s brand and safeguarding its image and reputation. The structured process of business mediation services is designed to help you navigate and resolve conflicts that may be hindering your organization’s potential. It involves a neutral third party or mediator, who helps …

Brand language is essential for defining and distinguishing a brand’s identity in the market. It fuels an active and loyal consumer base, impacting market growth over a long period.   The combination of words you use in branding is powerful. They can engage with your audience and create compelling brand stories …

Employment policies and brands are important for organizations. While the brand represents what it is like to work at a company, employees represent the brand through its policies.  The company’s policies create the structure and help regulate employment relationships. In addition, policies set the standard for how employees communicate, such …

A PESTLE analysis helps provide an objective look and the information you and your leadership need to make informed decisions about your business. It offers valuable insights into your company and its position in the world.   This strategic tool studies six key external factors (Political, Economic, Sociological, Technological, Legal and …

Developing a corporate branding strategy is essential if your company plans to expand into new markets. The corporate branding strategy will help you navigate through challenges that will be necessary to meet customer expectations, manage diverse teams, maintain performance standards, and more. In developing a strategy, it is important to …

If you are considering expanding internationally, across the U.S. border into Mexico or into the Caribbean, Executive Brand Coaching can help you develop a winning strategic approach for global brand positioning and business growth. With the right strategic approach, your company can establish and build a strong brand identity within …