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Reciprocal Thinking of Success

Reciprocal Thinking of Success March 12, 2018   How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand, has created a powerful “period” commercial that […]

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Are Your Employees Really Producing Their Best Work?

Are Your Employees Really Producing Their Best Work? September 28, 2017 Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how internal communication can significantly impact

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Corporate Social Responsibility: Why It’s Important Now More Than Ever

Corporate Social Responsibility: Why It’s Important Now More Than Ever September 22, 2017   Companies today can no longer settle for selling products— they must sell their entire corporation. With the rise of millennial buyers and an increase in environmental consciousness, today’s consumers care now more than ever about where their products are coming from.

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What’s the Difference between Branding and Marketing?

What’s the Difference between Branding and Marketing? November 15, 2016 Often times I hear people use the word Branding to reference to Marketing…Some companies even say they provide Branding service when in actuality what they provide is Marketing services. So I wanted to make sure you know the difference. So here we go! Let’s un-complicate the complicated. Think

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Start Making the R.E.I.T Move to find Solutions to Business Problems Faster

Start Making the R.E.I.T Move to find Solutions to Business Problems Faster November 15, 2016 Have you ever experienced the feeling of going no where during a team meeting or brainstorming session designed to find a solution to a problem?  The moment where you realize that you guys are going around and around and around…but

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