Brand language is essential for defining and distinguishing a brand’s identity in the market. It fuels an active and loyal consumer base, impacting market growth over a long period. The combination of words you use in branding is powerful. They can engage with your audience and create compelling brand stories that resonate with people on […]
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Employment policies and brands are important for organizations. While the brand represents what it is like to work at a company, employees represent the brand through its policies. The company’s policies create the structure and help regulate employment relationships. In addition, policies set the standard for how employees communicate, such as with the brand’s identity
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A PESTLE analysis helps provide an objective look and the information you and your leadership need to make informed decisions about your business. It offers valuable insights into your company and its position in the world. This strategic tool studies six key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence a company.
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Developing a corporate branding strategy is essential if your company plans to expand into new markets. The corporate branding strategy will help you navigate through challenges that will be necessary to meet customer expectations, manage diverse teams, maintain performance standards, and more. In developing a strategy, it is important to understand that brands are continuously
Challenges and Opportunities for Developing a Corporate Branding Strategy When Expanding Read More »
If you are considering expanding internationally, across the U.S. border into Mexico or into the Caribbean, Executive Brand Coaching can help you develop a winning strategic approach for global brand positioning and business growth. With the right strategic approach, your company can establish and build a strong brand identity within global markets. Your company will
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Building Relationships for Successful Business in Mexico If you have a U.S. company that wants to expand its business in Mexico, you should develop a strategy for doing business there. The strategy will require more than knowing the language, the diverse market, and the regulatory environment. It will require knowing how your company, no matter
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Cross-training employees is a strategic approach that can safeguard your company’s bottom line. With the best approach that focuses on your workforce development, you can provide a major boost to your workforce’s productivity. Cross-training is the practice of training an employee to be able to do the work that another employee does, while they still
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When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases. So, how do you set goals that are specific to improving the performance of your brand? Brand performance is a measurement that compares both the business and marketing results
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Successful businesses know they need to tell a great brand story to thrive. The best stories help with growing the business, building loyalty and encouraging followers to share the brand with others. But what goes into making your brand story great? To be a successful business with a strong brand, here are key features a
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What can you do to identify opportunities for your brand? Opportunities help you to create new products and services, customer experiences, and positive attention to your brand, so your company can grow. While there are a lot of opportunities to recognize, you want to identify the right ones that will help you build a strong
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